After Mas you enter the area of Ubud, often regarded as the cultural heart of Bali. "UBUD" is derived from the word "Ubad" which means medicine, as the town supplied medicinal herbs in ancient times. A former principality, Ubud has several palaces and Brahmin mansions, as well as beautiful house built in the Gianyar architectural style.

The modern Balinese art movement began here (see article titled "Painthing") when artists first began to abandon purely religion and court scenes for scenes of everyday life. Ubud is home to many respected local and western artists.

The cultural image of Ubud is paramount to the best museum in the country. The Puri Lukisan, a Museum of Fine Arts established in the 1950'

Other Area In Gianyar Regency
The Regency is enriched by the most popular Tourist Resort such as :
	Goa Gajah Temple Ubud Area Batubulan, Celuk & Mas Village Museum Puri Lukisan Gunung Kawi Tampaksiring & Tirta Empul Monkey Forest Tegalalang Rice Terrace